Razek resigned in August 2019.īut even more scarring for the brand was L Brands’ Founder Leslie H. The comments sparked a backlash and forced the company to apologize on Instagram. In November 2018, Ed Razek, former chief marketing officer for L Brands, told Vogue magazine that the brand didn’t have any interest in plus-size or transgender models. Especially since others at the top were in the limelight for less than desirable reasons. John Mehas, a Tory Burch alum, was hired not long after to turn the brand around. As recently as the fall of 2018, Victoria’s Secret threw its annual fashion show extravaganza - complete with super skinny models, scantily-clad attire and a noticeable lack of diversity - a move that many considered tone deaf in light of the #MeToo Movement. By the spring of 2020, Victoria’s Secret’s slice of the pie had fallen to just 16 percent of the market, according to The NPD Group’s consumer tracking service.ĭespite the complaints from consumers, Victoria’s Secret powered ahead with its usual messaging. women’s intimates apparel market, according to Euromonitor International, a market research firm. In 2015, Victoria’s Secret had 32 percent of the U.S. Women, tired of unattainable beauty standards, were voting with their wallets. That’s good news for Victoria’s Secret, which was on a three-year downhill streak at the start of the pandemic, losing revenues, market share and shoppers to other intimates brands that emphasized inclusivity and comfort. Size is obviously a big part of that equation. Courtesy PhotoĪs for extended sizes - something that has become a bit of a hot button in the fashion industry - Pease said the process is “underway,” although there was no set date for when consumers will see larger sizes in stores.īut she added, “There’s a set time frame for transformation. “First rule about this planet is: Don’t look a star in the eye if you still want to live,” the model said.Eileen Gu for Victoria’s Secret. Inside the pink-lit venue, Naomi Campbell appeared on the venue’s balcony to recite a poem written by one of the “Victoria’s Secret 20,” a group of worldwide creatives recruited to contribute to the brand’s video.
“Because what’s important is how can we redefine sexiness, whatever the word is, whatever we associate with underwear, how can we redefine that to feel more like it relates to us, instead of something that’s just thrown onto us by mass media.” I saw girls - trans girls, Black girls, bigger girls, Asian - I saw so many different girls trying on these wings, walking in Victoria’s Secret clothes, and that was an amazing moment for me,” she added. But actually, there’s something to say about who’s wearing the wings. “There’s this idea that when Victoria’s Secret decided that they wanted a change that no one wanted to have the wings anymore. “We had this wing moment, where we all saw the wings,” said the model, recounting her time on set in Barcelona. “I love VS because they’ve really stepped it up to where at this point in their journey as a brand, they’re so accepting to everyone,” she said.Īdwoa Aboah, who appears in the Tour video, mulled the new era of the iconic Victoria’s Secret Angel wings. The crowd was also filled with many of the brand’s recent collaborators, including Aaron Rose Philip, a transgender model who uses a wheelchair. “Even just seeing Adriana Lima just now, I was like - oh! I just scooped my jaw off the floor.” I don’t know what girl doesn’t,” said Chloe Fineman, who donned a bra under an open blazer. “I have always loved all the supermodels. Aaron Rose Philip, Gigi Hadid, Imaan Hammam and Adwoa Aboah.
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